Attending hamburger university, robin leidner observes how mcdonald s trains the managers of its fastfood restaurants to standardize every aspect of service and product. In social theory at work, edited by marek korczynski, randy hodson, and paul k. Over the counter at mcdonalds they tell you to always be cheerful and happy and then they say to also be yourself. Fast food, fast talk caribbean environment programme unep. In labour relations in the global fastfood industry, edited.
Leidner over the counter at mcdonalds enrique sociology. Over the counter at mcdonalds attending hamburger university, robin leidner observes how mcdonald s trains the managers of its fastfood restaurants to standardize every aspect of service and product coaches on exactly what to say, how to stand, when to make eye contact, etc. Max weber, the protestant ethic and the spirit of capitalismclassic piece on the influence of. Over the counter at mcdonalds attending hamburger university. In the fast food restaurants of colorado springs, behind the counters, amid. Over the counter at mcdonalds posted by socio1ablogger october, 2019 october 16, 2019 leave a comment on h leidner. This chapter covered a variety of topics, from the founding of the company, hamburger university, day to day routines in the store, and so fourth. Leidner also explains mcdonalds extreme standardization worldwide, with the goal of keeping consistency throughout the company. Schlosser traces the economic changes that have taken place in colorado springs over the past 50 years, which some local residents, who resist these changes, call the californication of the region. Mcdonalds has continually adopted technology over the years to support their goal of a delivering exceptional guest service while aiming to become their target customers favourite place and way to eat and drink. Please consult this pdf file for information on the following university policies and services. University, robin leidner observes how mcdonalds trains the managers of. Max weber, the protestant ethic and the spirit of capitalismclassic piece on the influence.
Oct 10, 2019 h over the counter at mcdonald s rationalization means to make things efficient. Leidner, over the counter at mcdonalds yanyan sociology. Mcdonald san ethnographic study of the routinization of work 43. Robin leidner over the counter mcdonalds from fast food fast. Efficiency every bit of food is monitored by the computer. I felt so bone headed and i didnt understand the question about starbucks.
While visiting a mcdonalds leidner had discovered that many of the employees at mcdonalds are all teenagers in high school who want to make money from a part time job. Sep 20, 2017 leidner, over the counter at mcdonalds. What really caught my attention was that there is a university, in literal, called hamburger university. Over the counter at mcdonalds ch 43 goldenwings2016. Robin leidner, department of sociology, university of. We live in a world of fastfood restaurants, tv dinners, and instant oil changes.
Oct, 2019 over the counter at mcdonalds pg 497507 leidner posted by crazyislander79 october, 2019 october, 2019 leave a comment on over the counter at mcdonalds pg 497507 leidner fast food has taken over the world and a means of business where stakeholders have grown over the years into successful businesses. Mar 07, 2018 leidner, over the counter at mcdonalds h 497507 sociologykhan uncategorized march 7, 2018 1 minute i never really understood the allure of mcdonalds until i had a taste of their french fries, which later on i completely abandoned after discovering that they fry them in the same oil that they fry their chicken nuggets and other stuff in. Mar 06, 2019 over the counter at mcdonalds h nicoleb uncategorized march 6, 2019 march 11, 2019 1 minute while reading the article, over the counter at mcdonalds, written by robin leidner, i noticed that the level of optimization and idiotproof routines that were described gave me an idea of what mcdonalds workers experience. People working in mcdonald s are disconnected from their work because they are told what to do and how to react. This would mean that i would have to construct a unit which would be very laborintensive and timeconsuming. Mar 07, 2016 over the counter at mcdonalds ch 43 march 7, 2016 goldenwings2016 in this chapter, rober leider talks about how mcdonalds business management model have influence other enterprises and customers.
Leidner, over the counter at mcdonalds robin leidner describes the rationalization in fast food restaurant and as customers what we expect from them. Combined insurance goes further than mcdonalds in attempting to. Mar 07, 2016 in over the counter at mcdonalds, leidner details the operation and subculture of mcdonalds. Leidner, over the counter at mcdonalds thoughts of lo. Robin leidner over the counter mcdonalds from fast food. When work becomes home and home becomes workhow individuals combine their work and home lives religion. Mar 15, 2018 in this article over the counter at mcdonalds author leidner analyzes the way mcdonalds manager and employees act or trained in the work premises of mcdonalds. Oct 02, 2017 the irony in robin leidner s over the counter at mcdonalds october 2, 2017 whateverfloatsyourgoatweb to me it seems ironic that leidner s recordings and observations state that mcdonalds is a positive corporation yet mcdonalds has this reputation in modern society as being a greasy fast food restaurant that people only go to. H leidner, over the counter at mcdonalds visions of peace. Conditions of employment the routine wide array of controls for familiar costumer routines managers with support and encouragement workers with six steps of window service. Considering the time it would take to render her logo, i elected to go back to the shop and design a sign utilizing her existing background panel. Katz, the importance of being beautiful 29 page, showing my color 31 s. Oct 19, 2019 posted by lormacc october 19, 2019 october 19, 2019 leave a comment on leidner, over the counter at mcdonalds robin lender uses mcdonalds as an example, mcdonalds has perfected rationalization. Mcdonald san ethnographic study of the routinization of work.
For four years, sociologist jennifer parker talwar went behind the counter herself. I dont think anyone will take you seriously if you told them you graduated at hamburger university or even say you received a diploma claiming that youre a doctor of. Through an analysis of two highly routinized interactive service jobs, fast food service and insurance sales, this article explores the interrelationship of work. Rules and routines precise preparation, same in every store emphasis on the quantitative aspects of products like the size cost and time. Oct 08, 2018 this chapter goes through amount of details of mcdonald s. Lie beck was 79 at the time, ordered coffee that was served in a styrofoam cup at the drive through window of a local mcdonalds. Her study reveals the complex and often unexpected results that come with the routinization of service work. The worlds largest quick service restaurant chain, mcdonalds has 1. Fast food, fast talk by robin leidner paperback university of. As she details mcdonalds in her work, she also describes the benefits and drawbacks of instrumental rationality. When they have completed the manual for the appropriate level, they a. Over the counter at mcdonalds rationalization means to make things efficient. Behind the counter at mcdonalds by robin leidner rationalization means to make things efficient. When work becomes home and home becomes workhow individuals combine their work and home lives religion 44.
Hierarchy hamburger university very specific chain of command, training, and hierarchy. Sep 27, 2015 response to h over the counter at mcdonalds 9. Interesting in a way where mcdonalds plans the way work is supposed to go and it happens a totally different way. Leidner, over the counter at mcdonalds sociology blog. Oct 01, 2017 mcdonaldization is an important term i learned in this section. It is also said that because of the social controls set within mc.
Sep 29, 2017 h leidner, over the counter at mcdonalds this was educational for me in that i did not know mcdonalds was so routinized and structured. A surgeon determined that lie beck suffered full thickness burns over 6% of her body, including her inner thighs, perineum, buttocks, and genital and groin areas. Unions, indeed, exist primarily to fight the kinds of labor practices in which mcdonalds and other fast food companies regularly engage. Attending hamburger university, robin leidner observes how mcdonalds trains the managers of its fastfood restaurants to. As you read leidners analysis of mcdonalds, think of how other. My idea was to apply another panel over the existing one. Leidner, over the counter at mcdonalds h 497507 sociology 1a. Mar 14, 2018 leidner over the counter at mcdonalds. These developments are explained by robin leidner in her article fast food work in the united states, tony.
Robin leidner ne consequence of the ongoing shift in employment from manu facturing to services mills 1986. Introduction to social problems soc 116025 h fall 2016. Leidner, over the counter at mcdonalds 43 july 14 the nature of inequality katz, the importance of being beautiful 29 s. Fast food, fast talk service work and the routinization of everyday life. This chapter covered a variety of topics, from the. Of course, i knew there were guidelines and ways to do things but this piece almost had it sounding militant. As california was a magnet for disaffected middleclass americans looking for work in the 1930s, so, in the 1980s and 1990s, was colorado springs, which saw explosive growth in housing. Robin leidner article over the counter at mcdonald s. Shapiro, black wealth, white wealth july 15 capitalism and inequality. Leidner, over the counter at mcdonalds 43 july 7 the nature of inequality katz, the importance of being beautiful 29 page, showing my color 31 s.
Since it was created, mcdonald s has always had a routine. Semantic scholar extracted view of over the counter. Over the counter at mcdonalds h sociology examined. Login for adp workforce now for administrators and employees. The irony in robin leidners over the counter at mcdonalds. Mcfacts ray kroc, 52year salesman, entered hamburger business in 1954 you deserve a break today. When they have completed the manual for the appropriate level, they are eligible for. Oct 11, 2018 leidner, over the counter at mcdonalds yanyansociology uncategorized october 11, 2018 1 minute mcdonald is the most wellknown fast food restaurant nationwide. Pdf purpose mcjobs in the fastfood sector are a major area of youth employment. Oct 12, 2019 1012 h leidner, over the counter at mcdonalds posted by brookebythesea october 12, 2019 october, 2019 leave a comment on 1012 h leidner, over the counter at mcdonalds robin leidner gives a thorough analysis of the mcdonalds industry in his excerpt in henslins down to earth sociology. In over the counter at mcdonalds, leidner details the operation and subculture of mcdonalds.
He explains that rationalization is the act of making things efficient. Robin leidner over the counter mcdonalds from fast food fast talk david grazian from ua 1 at new york university. Sep 21, 2017 leidner, over the counter at mcdonalds posted on september 21, 2017 october 2, 2017 by crazyelephant2017 when looking at mcdonalds at the surface you do not notice all of the rules and regulations that employees and managers have to go through in order to work there. Mcdonalds opposes unions zealously, because nonunionized employees cannot argue as effectively for increased wages, better schedules, or more stable jobs. Attending hamburger university, robin leidner observes how mcdonalds trains the managers of its. Walmart 416 barbara ehrenreich description of the process of getting an entrylevel job as a walmart asso. Within this work, she describes what is an excellent example of instrumental rationality. Learning how to sell life insurance at a large midwestern firm, she is coached on exactly what to say, how to stand, when to make eye contact, and how to build up positive mental attitude by chanting i feel happy.
This chapter gave a very detailed insight on mcdonalds from the eyes of robin leidner. Her study reveals the complex and often unexpected results that come with the routinization of service work undermines shared understandings about individuality and social obligations, increasing the tension between. Library pdf rightslink rights and permissions read an excerpt buying options. Over the counter at mcdonalds the object is to look for new, innovative ways to create an experience that is exactly the same no matter what. The case was about stella lie beck of albuquerque, new mexico, was in the passenger seat of her grandsons car when she was severely burned by mcdonalds coffee in february 1992. In working in the service society, edited by cameron macdonald and carmen sirianni. Burger king has over 1,200 and mcdonalds over 5,000 outside of the. They are not allowed to make their own decisions at work. Chapter 1 columbus, the indians, and human progress, p122. Leidner, over the counter at mcdonalds 43 part iii. Learning how to sell life insurance at a large midwestern firm, she is coached on exactly what to say, how to stand, when to make eye contact, and how to build up positive. I have heard plenty of customers come from all over the country that come to the store to pick up some bread the. Mcdonald s 399 robin leidner an analysis of daytoday workplace interactions in the operation of the worlds largest fast food service company, mcdonald s.
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